The annual conference of the world’s largest interaction design community was held as an online conference in 2022 and set out to be a unique and epic virtual experience. The 72-hour program was streamed into three different time zones and attracted multiple thousands of viewers from round the globe.
The Interaction Design Association (IxDA) is a member-supported organization dedicated to the discipline of interaction design. With a global network of more than 120,000 individuals, the community has grown into the largest worldwide.
Through local meetups to global events, the community comes together to connect. The annual conference is hosted all over the world.
Client: Interaction Design Association
Industry: Global Organization
«The EVERYWOW team understood our challenges right away and always actively proposes solutions and ways to improve. This doesn’t end with technical aspects, but also includes content and presentation. Highly recommended partner.»
– Thomas Link, Head of Conference
IxDA
Challenges
- Providing content non-stop for 72h
- Grasping the attention of the online audience
- Managing different time zones
- Increased risk of technical difficulties due to online format
- Working with a globally distributed team
- High-quality content, delivered professionally
- Creating an immersive experience
Success factors
- Balancing live and recorded content
- Sound and motion graphic designer for transitions
- Pre-recorded and live talks mixed with live speaker Q&A
- Extensive tech-briefing for speakers
Results
- Flawless broadcast for 72h, with an outstandingly high tune-in rate from individuals around the world
- Unique and epic virtual experience
- Livestream catered to three different regions: the Americas, Europe-Middle-East-Africa, & Asia-Pacific
- Recorded talks were shared with attendees and later made public, which increased the impact of the conference
Annual Conference: Unique Virtual Experience
The Interaction Design Association (IxDA) is a globally recognized organization that has been supporting the field of interaction design for over 15 years. With a strong membership base, the association comprises 200 local groups and boasts a community of 120,000 individuals.
In 2008, IxDA held its first annual conference, the Interaction 08. The conference serves as a platform to cultivate a sense of community among interaction designers, facilitating connections, knowledge exchange, and mutual inspiration. The conference typically features a diverse range of activities, including expert roundtable discussions, live Q&A sessions, interactive workshops, group evening activities and social events over the course of three days.
In 2021, for the first time in history and due to the pandemic, the conference was crafted as an online-first event. The subsequent year saw the conference once again taking place in an online format, but this time with several enhancements. The 72-hour single stream of content consisted of shorter talks and more cognitive breaks, balancing live and recorded material. The curated program was streamed into three different time zones, accommodating the global community.
IxDA and EVERYWOW
IxDA intended to produce an online conference that delivered a unique and epic virtual experience, while at the same time maintaining the level of high quality of past physical editions, where content was curated professionally and delivered in engaging ways. To achieve this, the event was hosted out of EVERYWOW’s professional studio, whereas speakers dialed-in from all over the world.
EVERYWOW took over the entire technical production of the event and carefully planned out the show’s schedule together with IxDA, considering live and pre-recorded remote speakers. A detailed run-of-show ensured that transitions between virtual speakers were seamless, and that the show flowed smoothly from start to finish.
In addition to the technical aspects of the production, EVERYWOW’s creative director placed a strong emphasis on content development. For this, she worked closely with the keynote speakers of the conference to ensure that the show’s storyline was emotional, engaging, informative, and relevant to the target audience.
As a result, we were able to produce an online conference that not only looked and felt like a professional TV show, but also delivered engaging content that resonated with the target audience. The conference created a sense of community and facilitated knowledge sharing and mutual inspiration among interaction designers. The recorded talks were made available to the public, tremendously increasing the impact of the conference.
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